Residents were also asked to record their travel movements over a set period of time (travel diary) in return for free travel vouchers.
Sustainable travel measures
As a result of survey responses, the following initiatives were undertaken with the pilot sites:
u Cycling information and maps, cycle training
vouchers and discount vouchers for a local
cycle shop (Cycling Solutions);
u Walking information and the Liverpool Calorie
Map;
u Individual Journey Plans with a week's free
travel pass;
u Information points are being installed;
u Request for cycle parking improvements made;
u Provide and maintain pool bikes;
It is too early in the CATCH project to monitor the success of the initiatives listed above as some schemes are in their infancy and others are still being negotiated. Despite this, a number of important lessons can be learnt from the pilot. The first is that marketing schemes that involve direct contact with residents have generally proved to be more effective. The second is that, without appropriate planning policy, housing developers generally tend to provide sub-standard facilities for cyclists and once such facilities have been put in place, any requests for improvements are limited in their credibility (see the next section for more detail).
