containing innovative leaflets such as Liverpool's Calorie Map, travel discount packs, personal travel advice and improved cycle storage facilities.

Despite this progress with The Maritime Housing Trust, a lot of effort has been required to convince and persuade the organisation to support the scheme and physical measures such as improved cycle storage and information displays have not yet been authorised. Negotiations continue and it is hoped that some middle ground can be found. It seems that the key to developing effective partnerships is to find this middle ground where the interests of all parties can be met.

Further efforts are being made to form effective partnerships with other major city centre and student housing developers in Liverpool and local cycle training providers Cycling Solutions.

A local cycle shop has also agreed to supply and maintain bicycles and to offer discounts.

Many residents of Liverpool city centre are being given extra incentives to use public transport and to walk and cycle. Mobility Management Plans have been created by initiating partnerships with property developers, undertaking surveys with residents and developing a package of sustainable travel measures.

Partnerships

Trying to convince the private sector that caring for the environment is a worthwhile venture is not an easy task. Like most private sector companies, many property developers are still yet to make the link between superior environmental performance and financial performance.

Back in 2002, the CATCH project set itself the challenge of convincing Liverpool's city centre housing developers that assisting residents to travel by more environmentally friendly forms of transport was a good idea and would benefit everyone. After two years of hard work, there is much to report and many lessons to be learnt.

The Merseyside TravelWise team enthusiastically approached a wide range of city centre housing developers with the hope of setting up effective partnerships. The majority of companies unfortunately showed little interest in green travel and city centre air quality.

One company that had a more positive attitude was The Maritime Housing Trust. This key Merseyside city centre housing developer considered Mobility Management Plans to be of great benefit to existing and potential residents. Maritime have allowed the TravelWise Team to undertake surveys and site assessments at five of their city centre sites and it is hoped that residents will benefit from travel information boards